https://permutive.twentythree.com/launch-event-meet-permutives-halo-1
https://permutive.twentythree.com/v.ihtml/player.html?photo_id=118471978
https://permutive.twentythree.com/64968556/118471978/e8cbd73887ad99c4530eb72619774ace/video_medium/launch-event-meet-permutives-halo-1-video.mp4
https://permutive.twentythree.com/64968556/118471978/e8cbd73887ad99c4530eb72619774ace/small/launch-event-meet-permutives-halo-1-thumbnail.jpg
Launch Event: Meet Permutive’s Halo agents - infinitely scale direct buying
<p>10.00 EST | 15.00 GMT | 16:00 CET<br><br><br>Join Permutive’s CEO, Joe Root, and VP Product, Chloe Grutchfield, as they unveil Permutive’s <strong>Halo</strong>, the agentic suite that automates, predicts, and scales outcomes across publisher and advertiser data collaboration.</p>
<p>The industry is at a crossroads. Traffic volume is no longer enough; success hinges on monetizing genuine audience engagement and driving provable ROI. The current ecosystem is too manual and too inefficient to deliver.</p>
<p>Enter <strong>Halo</strong>: Permutive’s new agentic suite, transforms data collaboration into a living, learning system. Built on our secure infrastructure, Halo is a suite of agents that continuously inform audience strategy and execute optimizations in real-time, all while keeping your first-party data safe.</p>
<p><strong>What we’ll cover:</strong></p>
<p>- The strategic need for agentic solutions and why AI that acts is the next imperative.</p>
<p>- How Halo automates audience discovery and activation for higher CPMs and fill rates.</p>
<p>- How to leverage predictive intelligence to optimize outcomes before campaigns launch.</p>
<p>- The roadmap for seamless adoption with your existing Permutive setup.</p>
<p><strong> <br>Hosts:</strong></p>
2025-11-12T15:59:32+00:00
yes
3506
Webinars
https://permutive.twentythree.com/navigating-ctv-televisaunivisions-1
https://permutive.twentythree.com/v.ihtml/player.html?photo_id=117435592
https://permutive.twentythree.com/64968576/117435592/ab43721b7ac80a679725046f9977f6a4/video_medium/navigating-ctv-televisaunivisions-1-video.mp4
https://permutive.twentythree.com/64968576/117435592/ab43721b7ac80a679725046f9977f6a4/small/navigating-ctv-televisaunivisions-1-thumbnail.jpg
Navigating CTV: TelevisaUnivision's addressability blueprint
<p> </p>
<p>10.00 EDT / 15.00 BST / 16.00 CEST</p>
<p> </p>
<p>The promise of connected TV is being challenged by audience fragmentation. This inefficiency leads to lost revenue for publishers globally.</p>
<p>Join Bethany Hillman, SVP, Data and Advertising Operations at TelevisaUnivision, and Permutive leaders as they share a strategy for overcoming this fragmentation.</p>
<p>You’ll hear how TelevisaUnivision transformed their CTV operations by implementing a unified, privacy-safe ID. This helped them to consolidate fragmented signals, reduce data overhead, and activate audiences at scale across their entire video ecosystem.</p>
<p>Don't miss this opportunity to learn how Permutive’s identity solutions can help you optimize your CTV investment. </p>
<p> </p>
<p> </p>
<p> </p>
2025-10-15T14:55:16+00:00
yes
3163
Webinars
https://permutive.twentythree.com/keine-logins-kein-problem-wie-1
https://permutive.twentythree.com/v.ihtml/player.html?photo_id=116773206
https://permutive.twentythree.com/64968560/116773206/0d5e983a77f1ebe97765e325bda10abe/video_medium/keine-logins-kein-problem-wie-1-video.mp4
https://permutive.twentythree.com/64968560/116773206/0d5e983a77f1ebe97765e325bda10abe/small/keine-logins-kein-problem-wie-1-thumbnail.jpg
Keine Logins? Kein Problem. Wie Publisher die Nachfrage von Werbekunden mit demografischen First-Party-Daten aus Umfragen erfüllen können
<p> </p>
<p>Nehmen Sie am Webinar mit Permutive, Opinary und BCN Brand Community Network teil und erfahren Sie, wie Sie einen vollständig eingewilligten, demografischen First-Party-Datensatz von Grund auf aufbauen – und damit Umsatzlücken zu schließen.</p>
<p> <br>Werbekunden verlangen nach wie vor demografische Targetings, aber ohne eine große Basis von eingeloggten Nutzern können viele Publisher diese nicht bedienen – mit kritischen Folgen für Umsatz und Technologie. Die Lösung: eine von Publishern geführte First-Party-Datenstrategie.</p>
<p> </p>
<p>Erfahren Sie im Webinar von Nadeem Qureshi, Head of Data bei BCN, wie sein Team einen neuen soziodemografischen Datensatz aufgebaut hat. Mit Permutive und deterministischen, von Nutzern angegebenen Daten aus Opinary-Umfragen verwandelte BCN unbekannte Nutzer in wertvolle, adressierbare Zielgruppen.</p>
<p> </p>
<p><strong>Das lernen Sie in dieser Session:</strong></p>
<ul>
<li dir = "auto">BCNs Vorgehensmodell, wie Permutive-Modelle mit Umfragedaten trainiert werden, um hochpräzise Zielgruppen zu erstellen.<br><br></li>
<li dir = "auto">Wie Sie einen vollständig zustimmungsbasierten, soziodemografischen First-Party-Datensatz von Grund auf entwickeln.<br><br></li>
<li dir = "auto">Die praktischen Herausforderungen, ein Vertriebsteam mit neuen Datenkompetenzen auszustatten.<br><br></li>
<li dir = "auto">Die Metriken, die BCN verwendet, um seinen Werbepartnern den Erfolg zu beweisen.<br><br></li>
<li dir = "auto">Wie Sie demografische Daten wie Einkommen durch Umfragen gewinnen</li>
</ul>
<p> </p>
2025-09-24T14:56:14+00:00
yes
3217
Webinars
https://permutive.twentythree.com/data-collaboration-in-action-how-1
https://permutive.twentythree.com/v.ihtml/player.html?photo_id=113501219
https://permutive.twentythree.com/64968568/113501219/48403184e7337623e25724cb10a0e7dc/video_medium/data-collaboration-in-action-how-1-video.mp4
https://permutive.twentythree.com/64968568/113501219/48403184e7337623e25724cb10a0e7dc/small/data-collaboration-in-action-how-1-thumbnail.jpg
Data collaboration in action: How Permutive is maximizing outcomes for the entire advertising ecosystem
<p>Looking to cut through the hype and get tangible solutions that drive scale, incremental performance, and privacy? Get an exclusive look at Permutive's product roadmap and see how we're delivering advertising’s next evolution.</p><p>Join Chloe Grutchfield as she unveils our core data collaboration strategy: embedding AI in all workflows (taxonomy, RFPs, optimization) and leveraging publisher signals for 100% addressability without data movement. </p><p>Then, Director of Product Management Frances Hudson introduces our groundbreaking new Commerce Marketplace, fusing retail data with AI to create powerful advertiser-publisher opportunities. Finally, Senior Product Manager Franz Etten will demo AI Planning with marketplace cohorts, showcasing how we're turbocharging collaboration to optimize campaign performance and outcomes.</p><p>See live demos, gain strategic insights, and understand how to future-proof your results.</p>
2025-06-04T14:56:58+00:00
yes
3269
Webinars